Origins of Streetwear
Born in the 1980s from the vibrant skate and hip-hop scenes, streetwear is not just about fashion; it embodies a lifestyle. It combines casual comfort with bold expressions, leading to a cultural revolution. A 2024 fashion studies journal highlights streetwear’s astonishing growth into a $200 billion industry, showing that its impact is undeniable. Brands like Vexo Italy curate collections that reflect this legacy, blending style and culture seamlessly.
Key Milestones in Streetwear Evolution
The 1990s marked a turning point when brands like Stussy and Supreme defined the streetwear aesthetic. Fast forward to the 2000s, collaborations with luxury labels elevated streetwear to new heights, as noted by Vogue. The 2010s saw sneaker culture explode, with Vexo Italy stocking rare drops and becoming a hub for enthusiasts. Our Matera store, which expanded in 2019, spans 600 sqm, featuring iconic brands like Nike and Off-White, while also hosting events to connect streetwear fans.
Trends Shaping Streetwear Fashion in 2025
As we approach 2025, sustainability is becoming a cornerstone of streetwear fashion. With eco-friendly materials dominating the market and 40% of brands adopting them, consumers are becoming more conscious. Techwear, utilizing functional fabrics, is also on the rise within Vexo’s collections. Additionally, genderless fashion, with its inclusive designs, continues to align with our range, promoting individuality. While counterfeits pose challenges, Vexo Italy guarantees authenticity, ensuring a trustworthy shopping experience.